What's it about?
The DMC is a versatile marketing tool apt for startups and the well established companies to develop their process from brainstorming to digital market strategy. It serves as an extension to the company's business and marketing strategy formulation and go-to-market tactics for accelerated growth.
Who should use it?
Best suited for all stakeholders' participation, and C-level managers, analysts, and creative thinkers interested in exploring and formulating marketing strategy, dependencies and tactics for the new consumer communication challenges and opportunities in digital markets.