What's it about?
The Impact Effort Matrix (also called the Action Priority Matrix) is a decision-making exercise allowing its users to categorize ideas according to the effort needed and the potential impact. The Impact Effort Matrix helps to sort out project ideas, actions and activities to get to a good decision in our increasingly busy lives at work and at home. The four sections of the matrix are:
QUICK WINS (HIGH IMPACT, LOW EFFORT)
These are the most attractive ideas/projects, giving you a good return for relatively little effort.
MAJOR PROJECTS (HIGH IMPACT, HIGH EFFORT)
While these give good returns, they take a long time to complete and can be complex to execute.
WAIT (LOW IMPACT, LOW EFFORT)
Don’t worry too much about doing these – if you’ve got spare time, do them.
DON’T DO (LOW IMPACT, HIGH EFFORT)
Avoid these. Not only do they give low returns, they crowd out time which would be better used elsewhere.