What's it about?
Running an experiment is hard. Sharing visibility for an experiment is harder. Diffeent people want to see different aspects of the experiment. How best to capture experiment background, assumptions, results, insights, operational data in one canvas? Use this for running your experiments. Create this canvas on a easel pad or large butcher block paper and put up on the wall as an information radiator.
Who should use it?
Any team trying to run and document their experiments for a MVP in a credible and accountable way.