What's it about?
The Culture Canvas is meant to help you explore, model and describe a minimal viable culture and to assess whether there is a product-culture fit. Building a thriving culture is vital whether you're dealing with a two founder startup, a company in the process of scaling, or a mature organization in need of a culture due diligence audit. The teams at companies such as Zappos and many other culture driven high-performing companies have raised the bar and set a new Culture Standard. Up and coming companies cannot expect to succeed without meeting this new standard.
Who should use it?
The Culture Canvas complements the Business Model Canvas to facilitate the assessment of many organizations'/companies' critical asset (product-culture fit) in more detail.