What's it about?
The Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models. It is a visual chart with elements describing a firm's value proposition, infrastructure, customers, and finances.
Who should use it?
The Canvas is popular with entrepreneurs and intrapreneurs for business model innovation. Fundamentally, we find it delivers three things:
Focus: Stripping away the 40+ pages of ‘stuff’ in a traditional business plan, we’ve seen users of the BMC improve their clarify and focus on what’s driving the business (and what’s non-core and getting in the way).
Flexibility: It’s alot easier to tweak the model and try things (from a planning perspective) with something that’s sitting on a single page.
Transparency: Your team will have a much easier time understanding your business model and be much more likely to buy in to your vision when it’s laid out on a single page.