Dwight D. Eisenhower

The Priority Matrix as a time management and productivity enhancement technique was effectively used by the President during his tenure in office. He had noted often that “what is important is seldom urgent and what is urgent is seldom important.” Therefore, the Matrix or the "Decision Box" was created to distinguish between urgent task requiring immediate attention that put decision makers in a reactive mode, marked by a defensive, negative, hurried, and narrowly-focused mindset, versus the important tasks that contribute to long-term mission, values, and goals. Where important tasks were also urgent, the Matrix helped focus on important activities with a responsive mindset, enabling calm, rational, and inclusive decisions or prompted to new opportunities.

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