The Toolkit Project surfaces the best visual tools for creative problem solving.
It's a place for strategists, designers and product teams to discover
practical tools for dealing with complex problems.

As Simon Sinek, creator of the Golden Circle Canvas, says: "People don't buy what you do, they buy why you do it." So here are some of our core principles and clarifying assumptions:

Community over commercial benefit
Democratization over commoditization
Asking the right questions over giving any answers
Meaningful question over fashionable answer
Clever metaphor over silver bullet

Pre-millennial professionals often marginalize and mock the simplicity, diversity, democracy, and cordiality inherent in Design Thinking as a reflection of its limited scope and depth; branding its current dynamic virility as coincidental - a fad that will end shortly; here we invite them to visit the Toolkit Project and re-think their opinion.

Like “Agile,” a few years ago, Design Thinking is a nimble, digital technology and robust community supported, re-contextualizing and collaboration ecosystem. The U.S. Bureau of Labor Statistics (BLS) acknowledges the infusion of design thinking as a skillset for “new and emerging occupations,” will drive the U.S. labor markets to offer higher mean incomes by 13% between now and 2020.

The race is on across the millennial scholastic spectrum to embrace design thinking- no doubt about that. It is after all, a dog-eat-dog world! And, all not favoring to be onboard, and navigating through ambiguity, clutter, noisy verbosity, and risk, are seriously overestimating their abilities to understand, define and promote the value-spectrum of their idea, innovation, or strategy. The Silos are coming down!

Design thought leadership is democratising and leveling the ideation to innovation and iterated implementation field. Where competition is playing to win with new ideas, products, services and skillsets, design thinking has emerged and dominated as the premier toolkit (Toolkit Project) and canvas ( Blankcanvas) to proactively “fail-fast” and achieve the “new.”

Yes, there is the lively academic debate over definition and position of design thinking as the fuzzy antecedent or the symbiotic flip-side of the coin to design doing? Setting aside ample room for the inevitable semantic diffusion, it’s noted that exemplar design thinking is skewed favorably towards research, analysis, and ideation; design doing favors prototyping, refining and testing. However, “a rose by any other name is still the same.”

Some traditional pundits and practitioners have built ample legacy fanfare and industry fellowship to buffer and brave the chills of disruptive design thinking storms; mitigating risk with long-term conventions and dogmatic methods. However, very soon, their best product and service offering will only secure their rights to compete in fluid markets - not lead them!

The end of design thinking as a fad is for certain! Design thinking is now mainstreaming, it’s viral; it’s disrupting the status quo, getting battle-hardened, and It’s here to play! Game-On!

Our guiding principles:

Community over commercial benefit

We want to create a sustainable movement, not a money-minting business.

Democratization over commoditization

Our mission is democratize tools for innovation, not commoditize them.

Asking questions over seeking answers

The best tools don't give you answers. They help you ask the right questions.

Trying and applying over reading and learning

You shouldn't have to read a whole book before you can start trying and benefiting from the tool.

Many different tools over one silver bullet

Creativity comes from seeing a problem from multiple lenses. Each tool is just one lens.

We're just starting out, so please keep in touch by signing up to our newsletter.
And of course, we'd love to hear from you on how/what we can do better.

- The Toolkit Project Team

Farooq Ali
Founder, Blank Canvas

Arne Van Oostrem
Founder, DesignThinkers Group

Oliver Francis Koch
Product Manager, Google

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